In Custom Wheel Colors, Wheel Customization

There are many options out there when it comes to customizing your ride and adding custom color to your car. When you pour your heart and soul into making your ride look amazing, don’t let the paint job be anything less than perfect. Powder coating is a process that allows you to get the best results for the look you deserve. Want to know why you should choose powder coating over traditional paint? Here are the top five reasons powder coating is a better choice than traditional liquid paints:




There are many environmental advantages of powder coating. There are no solvents or Volatile Organic Compounds (VOCs) in powder coating, which means there is no damage done to the environment during the application of the product. The waste from powder coating is also not hazardous and can dispose of in a landfill. Wet paint contains harmful chemicals that deplete the ozone and produces hazardous waste that needs to be treated of and removed in a highly energy-inefficient process. Powder coating eliminates the air and water pollutants produced by solvent paint lines.


Better Coatings

Corrosion causes billions of dollars of money lost every year in the US. Powder coatings help fight corrosion. Coatings formed from dry powders are homogenous, coherent, and free from porosity caused by solvent evaporation, which makes them more resistant to corrosion. Powder coating produces a layer twice as thick as standard paint. Another huge advantage is its flexibility and ability to bend and yield with the material. The application makes powder coating ideal in the transportation industry where the coat is subject to a lot of vibration, twisting, and bending. Powder coating also stands up better to rock chips and other standard road damage.


Production Advantages

When a powder coated product comes out of the oven, it is completely cured within 20 minutes and ready to be put to work. Standard liquid paints can take days to cure completely, and it depends on the atmospheric conditions. You can put a powder coated piece to work while it is still hot to touch and not have to worry about ruining the finish. Regarding production efficiency, with less waste from overspray and less risk for runs and other defects, powder coating has become more and more popular.



Powder coatings are competitive with liquid paint, and in fact, many powder coatings are even less expensive than similar coatings done with liquids. The factors that drive down the price of powder coating include: powders are 100% solids, active powder recovery provides almost 100% material utilization, and the coating line can be completely automated and requires very little maintenance. Powder coatings can be reclaimed throughout the entire process, which saves the actual material and also keeps any material from needing to be disposed of. Liquid paints, on the other hand, have a deposition efficiency of around 65 percent, and usually, range from around 30 to 90 percent, but the product lost during the liquid painting process can not be reclaimed. Other economic reasons that powder coating is a better choice economically is that no solvents or thinners are needed, which is less out of pocket money. There are no paint arrestor filters, no water-wash chemicals, which are all more materials required to purchase. Also, no cooling or heating of recovery air is necessary as clean air returns to the plant after filtering.



Electrostatic Powder Coating Process

It is not an over-exaggeration to say that the development of the electrostatic powder coating process has caused a revolution in the powder coating world. In the process of electrostatic spraying, the powder is drawn from its container and carried to the spray gun by clean, dry, compressed air. Individual particles of powder are electro-statically charged as they pass through the gun. The part to be coated is grounded, and therefore at a lower potential than the charged particles, so an electrostatic field is generated between the tip of the gun and the piece of material. Particles projected from the gun are attracted to the surface of the material and adhere to it until they are fused to that surface and heat cured in the bake oven to form a homogenous coating. Using the electrostatic spray process, coatings as thin as 1 millimeter can be applied. As the process continues to be refined, even thinner film builds can be expected in the future.


Looking for a way to put that custom color on your wheels? If you want the most custom, most professional-looking, even paint job available today, choose powder coating for your wheels. Contact the experts in powder coating today at Wheelkraft NW


Watch this video to learn more about the process of powder coating:  You Tube Video: Powder Coating, a Better Kind of Paint.

Wheelkraft NW was recently featured in Powder Coating Magazine, and can be seen here: Powder Coating Magazine March 2016




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